Dealers have reasons to question the current trend for automobile dealerships to maintain customer loyalty programs. They point to problems in the past with the operation of such programs, including complaints by customers. The dealers also question if customer loyalty can actually be maintained with the use of such programs, or are they just a lot of work with few definite benefits.
The customers of dealerships like customer loyalty programs and feel they are very important. These types of programs are considered particularly valuable. Here are the top five reasons why every car dealership needs a program to reward customer loyalty.
1 – Consumers think a good loyalty program is one of the traits of a progressive dealership. In fact, they rate the presence of such programs in the top ten services they want their dealership to provide.
2 – The opinion of consumers on loyalty programs is important for dealers to note. A failure to have a proper program could result in the loss of a dealership’s most loyal customers.
3 – Car dealership loyalty programs have changed. They no longer require changes to the way a dealership operates. Every purchase of product or service gains loyalty points for the customer. These points can be redeemed in various ways, according to the plan agreed by dealership management.
4 – Instead of being burdensome, a modern loyalty program for car dealership promotion is easier than ever to start-up and run. Modern loyalty programs do not use loyalty cards, which was one of the main complaints from dealers and customers in the past. Points are automatically awarded, tabulated and sent to each customer by text or email.
5 – The use of modern technology makes loyalty programs easy for consumers to use. In fact, a good loyalty program is something the consumer with a smart-phone sees every day. This constant exposure increases the probability of early return for service from a higher percentage of customers. According to phone company statistics, nearly 50% of all adults use a smart-phone every day. This allows the loyalty program to be managed by the customer right from their phone. Mobile apps for customer management of various loyalty programs are one of the fastest growing areas of smart-phone app software production.
Dealers can be confident that a loyalty program for car dealership customers is a valuable marketing tool. Considering the ease with which these programs can start a progressive dealership should be eager to start.
To learn more about customer loyalty programs download our Free eBooks. “How To Build A Successful Loyalty Program” & “Why Loyalty Programs Aren’t Just For Big Businesses”