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Loyalty Will:

  • Increase Customer Repeat Visits
  • Increase Customer Loyalty and Retention

  • Increase Customer Attention
  • Increase the feel good factor when customers have to spend euro against their desires
  • Reduce advertising costs
  • Engage in two-way permission based marketing
  • Enable Relevant marketing based on deeper automated data analysis
  • Track and recover missing customers
  • Send thank you with bonuses etc to customers who have spent above thresholds
  • Issue reminders automatically for season checks: Pre-NCT’s, Tyre Checks, Winter Service etc
  • Incorporate the local community into the loyalty program by running an ongoing fundraiser e.g.
    points  can be shared with local school
  • Strategy to draw customers from main dealers into your dealership

 

 


Loyalty Programs For Motor Industry

Should You Be Loyalty Marketing?Are your customers truly loyal, or merely satisfied? There is a difference. You are fully capable of satisfying your customers. The Loyalty Smart Card program enhances your marketing initiatives by distinguishing you from your competition and giving your customers a reason to return to you. Accumulating loyalty points from each service or parts transaction provides the opportunity to build a stronger relationship with your dealership. Since they can only collect their points at your dealership, the likelihood is much greater that they will keep coming back to increase their points balance – and eventually redeem them towards their next vehicle service

Dealers have reasons to question the current trend for automobile dealerships to maintain customer loyalty programs. They point to problems in the past with the operation of such programs, including complaints by customers. The dealers also question if customer loyalty can actually be maintained with the use of such programs, or are they just a lot of work with few definite benefits.

The customers of dealerships like customer loyalty programs and feel they are very important. These types of programs are considered particularly valuable. Here are the top five reasons why every car dealership needs a program to reward customer loyalty.

1 – Consumers think a good loyalty program is one of the traits of a progressive dealership. In fact, they rate the presence of such programs in the top ten services they want their dealership to provide.

2 – The opinion of consumers on loyalty programs is important for dealers to note. A failure to have a proper program could result in the loss of a dealership’s most loyal customers.

3 – Car dealership loyalty programs have changed. They no longer require changes to the way a dealership operates. Every purchase of product or service gains loyalty points for the customer. These points can be redeemed in various ways, according to the plan agreed by dealership management.

4 – Instead of being burdensome, a modern loyalty program for car dealership promotion is easier than ever to start-up and run. Modern loyalty programs do not use loyalty cards, which was one of the main complaints from dealers and customers in the past. Points are automatically awarded, tabulated and sent to each customer by text or email.

5 – The use of modern technology makes loyalty programs easy for consumers to use. In fact, a good loyalty program is something the consumer with a smart-phone sees every day. This constant exposure increases the probability of early return for service from a higher percentage of customers. According to phone company statistics, nearly 50% of all adults use a smart-phone every day. This allows the loyalty program to be managed by the customer right from their phone. Mobile apps for customer management of various loyalty programs are one of the fastest growing areas of smart-phone app software production.

Dealers can be confident that a loyalty program for car dealership customers is a valuable marketing tool. Considering the ease with which these programs can start a progressive dealership should be eager to start.

To learn more about customer loyalty programs download our Free eBooks.  “How To Build A Successful Loyalty Program” & “Why Loyalty Programs Aren’t Just For Big Businesses”

- See more at: http://www.loyalmark.com/2155/top-5-reasons-why-your-car-dealership-needs-a-loyalty-program#sthash.s0yuetNT.dpuf

Why Should My Dealership Have  A Loyalty Programme


1 – Consumers think a good loyalty program is one of the traits of a progressive dealership. In fact, they rate the presence of such programs in the top ten services they want their dealership to provide.

2 – The opinion of consumers on loyalty programs is important for dealers to note. A failure to have a proper program could result in the loss of a dealership’s most loyal customers.

3 – Car dealership loyalty programs have changed. They no longer require changes to the way a dealership operates. Every purchase of product or service gains loyalty points for the customer. These points can be redeemed in various ways, according to the plan agreed by dealership management.

4 – Instead of being burdensome, a modern loyalty program for car dealership promotion is easier than ever to start-up and run. Modern loyalty programs do not have to use loyalty cards, which was one of the main complaints from dealers and customers in the past. Points are automatically awarded, tabulated and sent to each customer by text or email.

5 – The use of modern technology makes loyalty programs easy for consumers to use. In fact, a good loyalty program is something the consumer with a smart-phone sees every day. This constant exposure increases the probability of early return for service from a higher percentage of customers. According to phone company statistics, nearly 50% of all adults use a smart-phone every day. This allows the loyalty program to be managed by the customer right from their phone. Mobile apps for customer management of various loyalty programs are one of the fastest growing areas of smart-phone app software production.

Dealers can be confident that a loyalty program for car dealership customers is a valuable marketing tool. Considering the ease with which these programs can start a progressive dealership should be eager to start.

To learn more about customer loyalty programs download our Free eBooks.  “How To Build A Successful Motor Loyalty Program”







Dealers have reasons to question the current trend for automobile dealerships to maintain customer loyalty programs. They point to problems in the past with the operation of such programs, including complaints by customers. The dealers also question if customer loyalty can actually be maintained with the use of such programs, or are they just a lot of work with few definite benefits.

The customers of dealerships like customer loyalty programs and feel they are very important. These types of programs are considered particularly valuable. Here are the top five reasons why every car dealership needs a program to reward customer loyalty.

1 – Consumers think a good loyalty program is one of the traits of a progressive dealership. In fact, they rate the presence of such programs in the top ten services they want their dealership to provide.

2 – The opinion of consumers on loyalty programs is important for dealers to note. A failure to have a proper program could result in the loss of a dealership’s most loyal customers.

3 – Car dealership loyalty programs have changed. They no longer require changes to the way a dealership operates. Every purchase of product or service gains loyalty points for the customer. These points can be redeemed in various ways, according to the plan agreed by dealership management.

4 – Instead of being burdensome, a modern loyalty program for car dealership promotion is easier than ever to start-up and run. Modern loyalty programs do not use loyalty cards, which was one of the main complaints from dealers and customers in the past. Points are automatically awarded, tabulated and sent to each customer by text or email.

5 – The use of modern technology makes loyalty programs easy for consumers to use. In fact, a good loyalty program is something the consumer with a smart-phone sees every day. This constant exposure increases the probability of early return for service from a higher percentage of customers. According to phone company statistics, nearly 50% of all adults use a smart-phone every day. This allows the loyalty program to be managed by the customer right from their phone. Mobile apps for customer management of various loyalty programs are one of the fastest growing areas of smart-phone app software production.

Dealers can be confident that a loyalty program for car dealership customers is a valuable marketing tool. Considering the ease with which these programs can start a progressive dealership should be eager to start.

To learn more about customer loyalty programs download our Free eBooks.  “How To Build A Successful Loyalty Program” & “Why Loyalty Programs Aren’t Just For Big Businesses”

- See more at: http://www.loyalmark.com/2155/top-5-reasons-why-your-car-dealership-needs-a-loyalty-program#sthash.s0yuetNT.dpuf




























Dealers have reasons to question the current trend for automobile dealerships to maintain customer loyalty programs. They point to problems in the past with the operation of such programs, including complaints by customers. The dealers also question if customer loyalty can actually be maintained with the use of such programs, or are they just a lot of work with few definite benefits.

The customers of dealerships like customer loyalty programs and feel they are very important. These types of programs are considered particularly valuable. Here are the top five reasons why every car dealership needs a program to reward customer loyalty.

1 – Consumers think a good loyalty program is one of the traits of a progressive dealership. In fact, they rate the presence of such programs in the top ten services they want their dealership to provide.

2 – The opinion of consumers on loyalty programs is important for dealers to note. A failure to have a proper program could result in the loss of a dealership’s most loyal customers.

3 – Car dealership loyalty programs have changed. They no longer require changes to the way a dealership operates. Every purchase of product or service gains loyalty points for the customer. These points can be redeemed in various ways, according to the plan agreed by dealership management.

4 – Instead of being burdensome, a modern loyalty program for car dealership promotion is easier than ever to start-up and run. Modern loyalty programs do not use loyalty cards, which was one of the main complaints from dealers and customers in the past. Points are automatically awarded, tabulated and sent to each customer by text or email.

5 – The use of modern technology makes loyalty programs easy for consumers to use. In fact, a good loyalty program is something the consumer with a smart-phone sees every day. This constant exposure increases the probability of early return for service from a higher percentage of customers. According to phone company statistics, nearly 50% of all adults use a smart-phone every day. This allows the loyalty program to be managed by the customer right from their phone. Mobile apps for customer management of various loyalty programs are one of the fastest growing areas of smart-phone app software production.

Dealers can be confident that a loyalty program for car dealership customers is a valuable marketing tool. Considering the ease with which these programs can start a progressive dealership should be eager to start.

To learn more about customer loyalty programs download our Free eBooks.  “How To Build A Successful Loyalty Program” & “Why Loyalty Programs Aren’t Just For Big Businesses”

- See more at: http://www.loyalmark.com/2155/top-5-reasons-why-your-car-dealership-needs-a-loyalty-program#sthash.s0yuetNT.dpuf